News & insights
Arsenal and Emirates Extend Landmark Partnership in £70 Million-a-Year Deal
Arsenal and Emirates have extended one of the most established commercial relationships in world football, agreeing a new five-year sponsorship deal reportedly worth up to £70 million per season.
Formula 1 Considers European Season Finale as Middle East Uncertainty Continues
Formula 1 is preparing contingency plans that could see the 2026 season conclude in Europe instead of the Middle East, as ongoing geopolitical tensions continue to cast doubt over the Qatar and Abu Dhabi Grands Prix.
FIFA Abandons World Cup Investment Plan as Pressure Grows on Infantino
FIFA has officially abandoned plans to sell a minority stake in the commercial rights of the FIFA World Cup and other major tournaments, following strong opposition from UEFA, several continental confederations and national football associations.
PSG Partners with BYD as Chinese EV Giant Accelerates Global Sports Strategy
Paris Saint-Germain has announced a new multi-year partnership with BYD, marking another major step in the Chinese electric vehicle manufacturer's global sports marketing expansion.
Wimbledon and BBC Extend Historic Broadcast Partnership Through 2033
The All England Club and the BBC have agreed a new deal that keeps Wimbledon on free-to-air British television for the rest of the decade.
Apple Makes Austrian Grand Prix Free to Stream in Push for New Audiences
Apple will make the Austrian Grand Prix available free of charge, opening up Formula 1 coverage beyond its subscriber base as it looks to grow reach in new markets.
Sky Extends Formula One Partnership in UK £1 Billion Broadcast Deal
Sky has renewed its Formula 1 broadcast rights in the United Kingdom in one of the largest motorsport media agreements signed to date.
Disney+ Enters Champions League Rights Market as UEFA Secures New Partners
Disney+ has entered the bidding for UEFA Champions League rights, signalling a further shift of premium football towards streaming platforms.
NBA Europe Project Attracts Billion-Dollar Bids Amid Growing Investor Interest
The NBA's plans for a European league have drawn significant investor interest, with valuations pointing to one of the most ambitious expansions in the sport's history.
FIFA Sells Out Global Sponsorship Inventory for World Cup 2026
FIFA has confirmed that all global sponsorship packages for the 2026 World Cup have been allocated, well ahead of the tournament.
Coca-Cola and NBA Reunite as Sprite Returns as Official Global Partner
Sprite is back as an official NBA partner, reviving one of basketball's most recognisable commercial relationships.
Formula One Sponsorship Spend Set to Surpass US$3 Billion
Commercial investment across the Formula 1 grid continues to climb, with total sponsorship spend forecast to pass three billion dollars.
Premier League Explores £750m Annual Revenue Boost Through Central Commercial Deals
The Premier League is examining new centralised commercial structures that could add substantial annual revenue for its clubs.
F1 Team Values Surge Past US$3 Billion Average as Ferrari, Mercedes Lead
Formula 1 franchise valuations have reached new highs, with the average team now worth more than three billion dollars.